no <BS> d2c.engine

      
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~/ / d2c

Direct-to-consumer,
scaled profitably.

We take ecommerce brands from "spending and hoping" to a predictable acquisition machine. Blended ROAS, MER, and contribution margin — the metrics your CFO actually cares about — go up and to the right.

D2C · RESULTS

What "good" looks like.

0x
Blended ROAS on scaled accounts
0%
Average CAC reduction
0%
MER improvement in 90 days
₹0
Ad spend managed to date
LIVE SYSTEM · d2c.engine — scroll to run
STAGE 00 / TRAFFIC

A scroll. A maybe.

Cold traffic hits your store. 97% bounce. The other 3% decide in seconds — so those seconds have to be perfect.

STAGE 01 / CREATIVE

The hook lands.

Thumb-stopping statics & UGC, tested to significance. Winners scale, opinions don't. This is 80% of performance.

STAGE 02 / THE FUNNEL

The funnel holds.

Fast PDPs, server-side tracking, an offer built for AOV. Every step is measured, so nothing leaks.

STAGE 03 / PROFIT

Contribution margin.

New-customer CAC under target, MER climbing, retention compounding LTV. Profit — not a vanity dashboard.

D2C · PLAYBOOK

How we scale a store.

Creative-led, margin-obsessed, and built to compound. Every dollar is accountable to profit.

d2c.01

Creative Engine

Statics, UGC & hooks shipped weekly. We test to significance and let winners scale — not opinions.

d2c.02

Meta + TikTok Scaling

Consolidated, signal-fed structures that scale on profit, not the platform's "recommendations."

d2c.03

Offer & AOV

Bundles, upsells and pricing tests that lift average order value and protect contribution margin.

d2c.04

Landing & CRO

Fast PDPs and funnels that convert cold traffic. The click is cheap — the conversion is the game.

d2c.05

Retention & Email

Klaviyo flows and lifecycle that turn one-time buyers into LTV. Most of the profit hides here.

d2c.06

Server-side Tracking

CAPI & clean attribution so iOS can't hide what actually drove the sale. Decisions on real data.

CH.D2C / TRUTH

Cheap clicks are easy.
Profitable ones aren't.

Anyone can buy traffic. We buy customers who come back — and we can prove the difference on a spreadsheet your CFO already trusts.

D2C · CASE SNAPSHOT

Skincare brand, 90-day window.

Inherited a plateaued account leaking spend on broad, untracked campaigns. We rebuilt tracking, killed the losers in week one, and scaled the creative winners.

  • Blended ROAS 2.1x → 4.2x
  • New-customer CAC down 34%
  • Email revenue share up to 31%
  • Spend scaled 3.4x, profitably
channelMeta + TikTok
blended_roas4.2x
cac▼ 34%
mer▲ 41%
// sample D2C account, 90-day window
START

Ready to scale profitably?

Send us your store and monthly spend. We'll send back a free teardown showing exactly where the money's leaking — no pitch required.