no <BS> engine

      
0%
STATUS: TAKING NEW CLIENTS · Q3 2026

We run ads that
actually make money.

no <BS> is a performance marketing agency for D2C & B2B brands. No vanity metrics. No 40-slide decks. Just a clean pipeline from ad spend to revenue — and the receipts to prove it.

~/nobs — roas.sh
SYSTEM LEDGER · live

The numbers, unedited.

01revenue_out
₹0
Tracked revenue generated for clients
02spend_managed
₹0
Ad spend managed to date
03avg_roas
0x
Average return on ad spend (ROAS)
04retention_90d
0%
Client retention past 90 days
LIVE SYSTEM · roas.engine — scroll to run
STAGE 00 / INPUT

You put ₹1 in.

A cold stranger, one thumb-scroll from gone. Most agencies pray. We engineer.

STAGE 01 / SIGNAL

We feed it signal.

Server-side tracking, CAPI, clean first-party data. The algorithm finally sees who actually buys.

STAGE 02 / THE MACHINE

It runs the machine.

Scroll-stopping creative, tested to significance. Winners get fuel, losers die fast. Every layer tuned.

STAGE 03 / OUTPUT

₹4 comes back.

Not impressions. Not likes. Attributed revenue in the bank — repeatable, and ready to scale.

02

What we actually do.

Full-funnel paid acquisition. We own the number that matters — profit — not impressions.

svc.01

Paid Social

Meta, TikTok & Pinterest built for cold-to-cash. Creative testing frameworks, not "boost post."

svc.02

Paid Search & PMax

Google, Bing & Performance Max structured for margin, not just clicks. We fight Google's black box for you.

svc.03

Creative Strategy

Ads are 80% of performance. Static, UGC & hooks shipped weekly, tested to statistical significance.

svc.04

Landing & CRO

The click is cheap; the conversion is the game. Pages and funnels that don't leak money.

svc.05

Lifecycle & Email

Klaviyo & retention flows that turn one-time buyers into LTV. The profit hides here.

svc.06

Tracking & Attribution

Server-side tracking, CAPI, and clean data so you know what actually drove the sale.

CH.02 / PHILOSOPHY

We don't sell activity.
We sell outcomes.

Impressions don't pay salaries. Revenue does. Everything we run ladders up to a number your CFO already cares about — and nothing we do hides behind a vanity chart.

03 / D2C

Direct-to-consumer, scaled profitably.

We take ecommerce brands from "spending and hoping" to a predictable acquisition machine. Blended ROAS, MER, contribution margin — the metrics your CFO cares about — go up and to the right.

  • Creative-led scaling on Meta & TikTok
  • New-customer CAC brought under target
  • Retention flows that lift LTV 30–60%
  • Weekly reporting a human can actually read
channelMeta + TikTok
blended_roas4.2x
cac▼ 34%
mer▲ 41%
// sample D2C account, 90-day window
04 / B2B

B2B pipeline, not just leads.

Anyone can buy you cheap form-fills. We build demand engines that put qualified pipeline in front of sales — and tie spend to closed-won revenue, not MQLs that go nowhere.

  • ICP-tight targeting on LinkedIn & Search
  • Offer & messaging built for the buying committee
  • Full-funnel attribution to pipeline & revenue
  • SDR-ready leads, not junk downloads
channelLinkedIn + Search
pipeline_roas3.9x
cpl▼ 28%
sql_rate▲ 2.3x
// sample B2B account, 90-day window
We don't chase clicks.
We chase checkout.
06

The no <BS> method.

A closed-loop system stolen from the best operators alive — instrument, launch, scale on truth, compound. Six stages, zero mystery.

  1. 01 Audit
  2. 02 Instrument
  3. 03 Launch
  4. 04 Scale
  5. 05 Compound
  6. 06 Report
Open the full method_
05

Receipts, not promises.

Real accounts, real dashboards, real revenue. A sample of what "no <BS>" looks like in the ad manager.

CS.01 Performance Marketing Manager · Wellness DTC
₹0Lmonthly revenue, from ₹0

Scaled a wellness brand from ₹0 to ₹89L/month in 5 months

Scaled an Indian wellness DTC brand from ₹0 to ₹89,77,470 in monthly revenue inside 5 months — a +41% growth period. Built the Meta Ads engine end-to-end: account structure, Conversions API, prospecting + retargeting + retention layers, weekly UGC creative refreshes, and cohort analysis to track LTV by acquisition month. Owned the full Shopify-to-Meta data loop.

0sessions (+104%)
0%returning customer rate
₹0average order value
0time to ₹89L/mo
ShopifyMeta AdsConversions APIUGC CreativeCohort LTVCustomer Retention
CS.02 Performance Marketing Manager · Cold Launch
₹0Lmonth-one sales, from zero

Cold-launched a Shopify store to ₹21L/month in its first month

Took a Shopify store from zero to ₹21,36,190 in monthly sales in the first month of paid ads. Built the Meta Ads launch from scratch: account setup, creative briefs for the first 12 ads, lookalike + interest audiences, and conversion-objective campaigns optimized for purchases. Tracked added-to-cart, reached-checkout, and CR by source to find scaling levers within week two.

0sessions (+24% MoM)
0total orders (+1.94%)
₹0average order value
0from cold to ₹21L
ShopifyMeta AdsLookalikesCreative BriefsCRO
CS.03 Performance Marketing Manager · DTC Scale
₹0Lmonthly revenue

Scaled a Shopify brand to ₹35L/month in 4 months

Scaled a Shopify brand from low traffic to ₹35,70,621 in monthly revenue inside 4 months — a 15% lift on the prior period. Built the Meta Ads engine from the ground up: pixel + Conversions API setup, audience architecture (cold prospecting + retargeting + retention), a creative testing framework (video hooks, UGC, static), and daily budget pacing. Coordinated weekly creative refreshes to fight fatigue and kept blended ROAS healthy as spend ramped.

0%lift vs. prior period
0to ₹35L/month
0prospect · retarget · retain
0click attribution window
ShopifyMeta AdsPixel + CAPICreative TestingBudget Pacing
CS.04 Performance Marketing Manager · High-Spend Account
0monthly purchases

Ran a ₹7L+/month Meta account at 400+ purchases/mo

Managed a high-spend Meta Ads ecommerce account driving 400+ website purchases per month across 8 active campaigns. Top 3 campaigns delivered 97, 88 and 69 purchases at ₹2,074, ₹2,248 and ₹2,031 CPA. Account drove 1.6M+ impressions on ₹7L+ monthly spend. Built campaign hierarchy by product category, used 7-day click attribution for accurate ROAS, ran weekly creative refreshes, and reported CPA + ROAS by SKU.

0M+impressions / month
0active campaigns
₹0best-campaign CPA
₹0L+monthly ad spend
Meta AdsCampaign ManagementBudget ManagementSKU-level ROAS

// Figures pulled directly from Shopify & Meta Ads Manager dashboards. Brand names withheld under NDA.

Talk is cheap.
So is our CPA.
07

What clients say.

"They killed our two worst campaigns in week one and doubled ROAS by month two. No fluff, just results."

— Founder, D2C skincare

"First agency that talked about contribution margin instead of impressions. Finally felt understood."

— Head of Growth, DTC apparel

"Our cost per SQL dropped 28% and sales stopped complaining about lead quality. That's the whole ballgame."

— VP Marketing, B2B SaaS

"Reporting I can actually read, sent every Monday. I always know where the money went."

— CEO, subscription box
CH.07 / WHY NOW

Your competitors' ads
got better today.

Every day of guesswork is budget lit on fire. The teardown is free — it's the standing still that's actually expensive.

08

Book your free teardown call.

Pick a slot below — 30 minutes, screen-shared, live. We'll walk your account and show exactly where the money leaks. No pitch, no deck.